An acknowledgement that makes us proud.
To innovate doesn’t simply mean to create something new.
To innovate means to think and realize something inexistent until then, that meets the client needs. This implies the ability to fully understand their demands and, above all, to anticipate them.
A talent grown by OMNICOS thanks to the close cooperation between a cutting-edge R&D team and an experienced Marketing one, to provide its commercial partners the guarantee to get there first.
An international talent, acknowledged during the second edition of the COSMETIC 360°, the fair in Paris completely dedicated to cosmetic innovation, that declared OMNICOS the WINNER OF THE FORMULATION & MANUFACTURING AWARD 2016 for the new CHALKY EYESHADOW: THE POWDER PENCIL.
It looks like a pencil, it feels like a cream…but it’s a powder!
For the first time the powder lightness was captured in a pencil, to enhance the most exciting beauty shades in one movement!
Unlike the other stick eyeshadows on the market, CHALKY is the result of a technology that offers women the practicality of a chubby pencil – compact, it can be applied in one movement and then placed back in the purse – without giving up on the weightless of the most efficient eyeshadow.
Like the best OMNICOS powders, CHALKY is 100% blendable and can be highly pearled or wet&dry.
“It is not easy to realize something absolutely new. This prize is a matter of pride for our company, a big acknowledgement for the work we have done and a big opportunity for our customers.”